We are a refreshing wine and lifestyle brand on a mission to spread humor, joy, and positivité. Created by two friends, Erica + Nikki, we make high qualité rosé that doesn’t take itself too seriouslé. We believe that rosé is inherently celebratoré and strive to capture its lighthearted spirit in every bottle with a stylish, modern sensibilité.
Welcome. Thank you for joining the parté.
Yes Way Rosé was founded in 2013 by two lifelong friends in New York City, Erica Blumenthal and Nikki Huganir. While both were working in the fashion industry (Erica as a writer and Nikki a graphic designer) they developed a shared passion for dry French rosé and began envisioning a world seen through rosé-colored glasses. They launched Yes Way Rosé on Instagram to share how the wine was inspiring their lives and quickly introduced a line of lifestyle products emblazoned with their now-iconic bold logo, bringing a fresh perspective to old-school wine. After learning everything they could about rosé they set out to create their own and in 2018 the first vintage of their namesake wine was released, representing their ultimate dream turned realité.