About YWR | Yes Way Rosé

Welcome to Yes Way Rosé, a refreshingly modern wine brand that takes our rosé seriously, but ourselves…not so much. The Yes Way journey began in 2013 when our founders, Erica + Nikki, two lifelong friends who worked in fashion and had limited wine knowledge, came to the realization that rosé isn’t just a wine, it’s a way of life. With this new motto, they completely changed their trajectories and hit the books (and more importantly the bottles) to become experts in pink wine. Their mission? To create a rosé brand perfectly designed to elevate your life.

The wine starts in the sun-kissed vineyards of the South of France, where classic grapes soak up the fresh air and good vibes until our expert vignerons (that’s winemakers in French) harvest and turn them into the most fabulous wine you’ve ever sipped. We’re talking about wine so good, you might name your first child Yes Way Rosé. Every detail is carefully considered —from the grape selection and the blend to the ombré of the screwcap and eye-catching label — so you can always feel good about saying “Yes Way.”

So, whether it’s toasting the group chat at brunch, kicking back at home, throwing the pool party of the century, or saying “I do”, we’re here to be your go-to.