About YWR | Yes Way Rosé

Great Label. Even Better Rosé.

If you love rosé you are in the right place. We make rosé products especially for you, the people who love it the most. Our wines are classic yet stylish, elegant while affordable, and sold where everyone can easily find and enjoy them. They are just as wonderful for big celebrations as they are for a casual Tuesday at home because, as you know, rosé brings the parté. Most importantly, they taste like a vacation to the south of France. Pour yourself a glass and click around to learn more.

Baby We Were Born Yes Way

Yes Way Rosé was founded by two friends, Erica + Nikki, in 2013 after a revelation that rosé isn’t just a wine, it’s a way of life. What started as an online community for rosé enthusiasts devoted to the beautiful colors, lighthearted wit, and inspiring flavors of pink wine, brought to life what was missing from the shelves: a friendly and eye-catching bottle that captures the essence of rosé. Now, we’re bringing that to you and more with our refreshingly modern (and fun!) brand of high quality French rosés that spreads humor, joy, and positivité to you and your loved ones, too.

Rosé Made The Yes Way

We collaborate with expert winemakers in the South of France to bring the very best rosé to your table, couch, park, wherever. Every detail is carefully considered from the grape selection and blend to the bottle sourcing and beyond, so you can always feel good about saying Yes Way.

Not Your Average Winemakers

A lot like most people, founders Erica + Nikki knew zero about wine when they fell head over heels (a few times) in love with rosé. Best friends in NYC working in fashion, Erica as an editor and Nikki a graphic designer, they took their passion first to social media introducing lifestyle products emblazoned with their bold logo, bringing a fresh perspective to the old-school wine category. Meanwhile, they hit the books, and more importantly the bottles, becoming experts to create a line of delectable French rosés that you can actually pronounce.