Yes Way Rosé
Wednesday April 8, 2020

Absolutelé Fabulous in the South of France Part Trois

On our third annual sojourn to the land of rosé we experienced something we have not encountered yet: a rainy day. A rare occurrence in the south of France, this was actually good news for the grapes and therefore good for us. After the unexpected rain delay, we were off to work, taste, and explore. As usual, Provence did not disappoint. Here are our top spots from the trip.  

We finally had the chance to stay at Le Pigonnet in Aix-en Provence, a hotel in an 18th-century mansion with a wildly romantic courtyard and floral garden. Located within walking distance to the museum and shopping-filled University town of Aix, you get the best of all worlds here with a countryside feel and vibrant nearby city.
Lunch in the quaint garden at Les Sarments in Puyloubier, a delightful little village at the foothills of the Saint Victoire mountain that’s surrounded by vineyards, is an experience that will make you think, “this is a mighté fine day.” The restaurant offers everything you want out of a 3+ course lunch in Provence: seasonal ingredients, creative flavor combinations, and an elevated rustic presentation. Pro tip: do the cheese course. We took a stroll after to check out the charming little squares and fountains in Puyloubier and fell in love with all of the bright Provence-blue shutters.  

Somewhere between Saint Victoire and Aix is a roadside fruit stand that we had to pull a u-turn to stop in. Typical in Provence, we found gorgeous produce (and a gorgeous proprietor) and picked up fresh fruit inspired by the tasting notes of our still wine. We learned to always stop the car when we see a cute fruit stand.  

After a few days in the countryside, we moved east for a quick visit to Antibes on the French Riviera. We walked along the cobblestone streets of the Old Town and indulged in Pissaladière (pizza with onions, anchovies, and pizza that originated in Nice) from Boulangerie Veziano before cruising around glamorous Port Vauban harbor, where mega-yachts of the rich and famous are lined up and the sleekest Ferris wheel ever can be found. We took in sunset with Yes Way Rosé on a little rocky beach we stumbled upon and enjoyed dinner at the truly divine L’Arazur.  

During our two nights in Antibes, we stayed at Hotel Imperial Garoupe at Cap d’Antibes, a rather fancy Mediterranean villa-style hotel next to Garoupe Beach where speedos on older gentlemen are plentiful. The pool and gardens, particularly on the walk to the beach, are breathtaking. The hotel calls to mind a fabulous time in the south of France from the 1920s-60s that’s captured in the must-read The Riviera Set: Glitz, Glamour, and the Hidden World of High Society by Mary S. Lowell.

Photos by Sara Kerens.

Introducing: Yes Way Rosé Magnums!

A super-sized bottle of Yes Way Rosé? Yes (way), please! This November, in time for familé gatherings and holidé partés, we are delighted to release a limited-edition Magnum bottle featuring our crisp and dry French rosé. Coming in at 1.5 liters, it equals two regular size bottles and fills 10 glasses with food-friendlé deliciousness. This means a bottle will bring any soirée big rosé energé! Starting this November, the Magnums will be available in Target stores that offer wine for $19.99, truly the deal of the centuré.

Travel Diaré: Yes Way Hawaii

As far as travel destinations go to enjoy a rosé-filled getaway, Hawaii is about as good as it gets. Each sunset offers a memorable moment for a glass. And since our wine is widely available across the islands, said rosé can be Yes Way Rosé! We recently traveled to Oahu for the first time to meet with some of our retailers, host an event at a local Target, and shoot a dreamy summer campaign that captures YWR in all of its gloré. It was a tough job that someone had to do and we think we did just fine! Here are our highlights from an amazing trip to paradise. Aloha!

1. Waikiki Beach

Waikiki was our home base throughout the trip and we found that the hustle and bustle did not take from the relaxed island vibe. The sand was lush and the calm waves perfect for swimming. We sipped oat lattés from Olive & Oliver at the Surfjack Hotel, ate lunch at Bills Hawaii, and after an exhausting day of shooting had a hearty meal at classic Roy’s. We couldn’t believe that so much high-end luxury shopping was in such close proximity to the beach and we checked out every Hawaiian shirt store on Kalakaua Avenue.

2. Sunset at Diamond Head Beach

The first night we took in the sunset at Diamond Head Beach. Our photographer’s grandparents had carved their names in a tree there when they were stationed in Hawaii for WWII and she wanted to try and find it. As soon as we got there and saw hundreds of trees we realized finding it would be impossible, but that with its breathtaking views and tide pools romance is definitely in the air. 

3. The Royal Hawaiian 

During the early days of Yes Way when our world first started to become very pink, we discovered – via Instagram – The Royal Hawaiian. We decided then that it was a place we would have to visit at some point in our lives. We were thrilled to be able to finallé cross it off our bucket list! Opened in 1927, the iconic resort, known as “The Pink Palace” has a storied history. In modern times it’s become a choice locale for fellow rosé-pink lovers across the globe. We relished our stay there and indulged in the guava raspberry pancakes and countless photo opportunités.


Yes Way in LA

LA, we’re coming for you! Next week we’ll be signing copies of Yes Way Rosé: A Guide to the Pink Wine State of Mind along with bottles of our wine at the following locations. Come say hey and let’s talk rosé! 

Monday, May 6th
4-6 PM
Target West Hollywood
7100 Santa Monica Blvd #201  

Tuesday, May 7th
4-6 PM
Ralphs Westwood
10861 Weyburn Avenue  

Wednesday May, 8th
4-6 PM
Ralphs Santa Monica
1644 Cloverfield Blvd 

Thursday, May 9th 
5-7 PM
Gelson’s Manhattan Beach
707 N Sepulveda 

We hope to to see you there. 

Can you Dig It?

In time for summertime, when the livin’ is easé, we are pleased to report the release of our delicious wine in CANS. So, crack open a cold one and say, “Yes way portabilité!”

For these pretty-in-pink cans we used the same high quality Grenache-based blend that we put in Yes Way Rosé bottles to create the ultimate warm-weather sipper. With notes of juicy strawberry, stone fruit, and citrus, it’s a natural pairing for BBQ’s, picnics, and late-night pizza.  

The Yes Way Rosé cans will be sold as 4-packs and available first in Target stores this April.

Find out more information here.

Meet The Official Rose

We are very proud to introduce a new brand icon: the Yes Way Rosé rose logo. This project has been several years in the making and we are thrilled to finallé reveal it to you on our new cans! For the rose design we wanted to create a modern symbol that was completely unique to Yes Way Rosé, an abstract concept that took time to blossom. We first discussed the idea with our dear friend Adam Squires of CHIPS, the studio behind our amazing website, and he had the genius idea to take the letters YWR and create a monogram of sorts that evokes a rose’s petals. Adam made the initial sketches and then we enlisted the extremely talented letterer and designer Allison Cruzado to further refine the letters and the outer shape that encloses the monogram. It turned out perfectlé and is truly a product of teamwork and next-level creativité.

We hope you love it as much as we do!


Absolutelé Fabulous in the South of France, Part Deux

Without a doubt, the highlight of the year for Yes Way Rosé is when we travel to the South of France in the fall to work with our wine team on the new vintage. To spend time in the motherland of rosé, visiting the vineyards and facilities where Yes Way Rosé and Yes Way Rosé Bubbles are produced, is a dream come true. We are doubly fortunate to have bonus time while there to tour the beautiful countryside and try the local cuisine. Here are the highlights from our last trip in September! Click over to Pinterest too and check out our South of France board, where have added (and will continue to add) these images and links. Hopefullé you peruse and immediately plan a trip the greatest place on earth. 

We stayed at Domaine de Fontenille, a modern château in the Luberon with everything you could want in a Provence hotel: an on-site vineyard where their house wine is made, a beautiful pool, a Michelin-starred classic French restaurant, rose gardens, and a decadent breakfast spread with the most divine patisseries.  

We drove west to Camargue, a natural wonderland and western Europe’s largest river delta situated where the Rhône meets the Mediterranean sea. The area is known for its wild white horses, pink flamingos (which devastainglé had migrated by the time of our visit), black bulls, salt flats, and pink lakes. For us, finding a pink body of water is like winning the lotteré so this visit was a spectacular treat. The water turns this striking color because of algae that produces a red pigment from the sun. During a trip to Camargue you must also stop in Aigues-Mortes, an enclosed medieval town that upon entering is surprisingly bustling with restaurants, shops, and people who actually live there. We enjoyed a special several-course lunch at Hôtel Restaurant Villa Mazarin and left drunk on life. 

We discovered that the South of France has their own version of Colorado, too. In Rustrel in the Luberon, Le Colorado Provencal is comprised of ochre quarries and hiking trails with breathtaking views. This was the point of the trip where we definitely made a scene, taking photos wearing all pink outfits with bottles of Yes Way for an out-of-this-world space age vibe. Luckily, our wine partners are now used to our photo shoot antics. 

In nearby, Roussillon, a fabulous village between the Luberon hills and Monts de Vaucluse, the town appears to be entirely pink because it is positioned in one of the largest deposits of ochre pigments in the world. Lunch with rosé there on a perfect fall day was heavenlé.  

In always charming Aix-en-Provence we had an afternoon meeting in the floral gardens at Hotel Le Pigonnet, which truly exemplified mixing business with pleasure. We will be returning ASÉP.

Yes Way Holidé Cocktails

’Tis the season to be jollé, to indulge in decadent flavors by the fireplace, and get cozy with a classic movie. Combine the joy of all three with our trio of festive Christmas cocktails! Each is infused with delicate Yes Way Rosé Bubbles and inspired by our favorite holiday flicks.    

Love Actuallé

All I Want for Christmas is You, and You, and Youuuuu, Babé! Love is superbly complicated in this seasonal classic that gives you all of the feels, which is why our holiday glass of romance is filled with flavors that are a touch sweet, citrusy, spicy, and sparklé. The red rose petal garnish brings the drama we all know and love in the film. Pro tip: Make a large batch of this in advance of a holiday soirée and simply top with the Bubbles when serving! More


We Wrote a Book!

We are so proud to announce our first book, Yes Way Rosé: A Guide to the Pink Wine State of Mind! A work of literaré nonfiction, we worked hard over the past year to create a book that represents why we, and you, are enamored with rosé. A labor of love, friendship, and rosé, it will be released on April 9th by Running Press and is available for pre-order now! The photography is by the one and onlé Sara Kerens. More to come! Click here to pre-order your copy.

This Thanksgiving: Still or Sparkling?

Filling beer be gone! Turkey Day is officiallé for rosé now. During the food marathon that is Thanksgiving each dish calls for a delectable still or sparkling pairing and we have you covered. See below for what to drink with our favorite recipes. 

Appetizers: Clink a glass of bubblé to start of the feast. Refreshing, crisp Yes Way Rosé Bubbles sets a festive tone and matches wonderfully with the varied hors d’oeuvres that you will undoubtedly fill up on.

Main Course: Go for a quick brisk walk to make more room for the main event (our signature move) and switch to Yes Way Rosé, a classic Grenache/Syrah blend rosé from France that stands up to hearty turkey and a medley of winter vegetables. Leave the bottle on the table so the screw cap can add a beautiful pop of pink. Or, even better, use it as part of your decor.

Dessert: Pop bottles again for desert! Yes Way Rosé Bubbles is heavenlé with all the pies, cakes, crisps, and sweet treats that you will choose from.  Raise a glass, toast all there is to be grateful for, and prepare for nap time.

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