Yes Way Rosé
Wednesday May 27, 2020

Introducing: Yes Way Rosé Magnums!

A super-sized bottle of Yes Way Rosé? Yes (way), please! This November, in time for familé gatherings and holidé partés, we are delighted to release a limited-edition Magnum bottle featuring our crisp and dry French rosé. Coming in at 1.5 liters, it equals two regular size bottles and fills 10 glasses with food-friendlé deliciousness. This means a bottle will bring any soirée big rosé energé! Starting this November, the Magnums will be available in Target stores that offer wine for $19.99, truly the deal of the centuré.

Can you Dig It?

In time for summertime, when the livin’ is easé, we are pleased to report the release of our delicious wine in CANS. So, crack open a cold one and say, “Yes way portabilité!”

For these pretty-in-pink cans we used the same high quality Grenache-based blend that we put in Yes Way Rosé bottles to create the ultimate warm-weather sipper. With notes of juicy strawberry, stone fruit, and citrus, it’s a natural pairing for BBQ’s, picnics, and late-night pizza.  

The Yes Way Rosé cans will be sold as 4-packs and available first in Target stores this April.

Find out more information here.

Meet The Official Rose

We are very proud to introduce a new brand icon: the Yes Way Rosé rose logo. This project has been several years in the making and we are thrilled to finallé reveal it to you on our new cans! For the rose design we wanted to create a modern symbol that was completely unique to Yes Way Rosé, an abstract concept that took time to blossom. We first discussed the idea with our dear friend Adam Squires of CHIPS, the studio behind our amazing website, and he had the genius idea to take the letters YWR and create a monogram of sorts that evokes a rose’s petals. Adam made the initial sketches and then we enlisted the extremely talented letterer and designer Allison Cruzado to further refine the letters and the outer shape that encloses the monogram. It turned out perfectlé and is truly a product of teamwork and next-level creativité.

We hope you love it as much as we do!


We Wrote a Book!

We are so proud to announce our first book, Yes Way Rosé: A Guide to the Pink Wine State of Mind! A work of literaré nonfiction, we worked hard over the past year to create a book that represents why we, and you, are enamored with rosé. A labor of love, friendship, and rosé, it will be released on April 9th by Running Press and is available for pre-order now! The photography is by the one and onlé Sara Kerens. More to come! Click here to pre-order your copy.

Introducing: Yes Way Rosé Bubbles!

We are bubbling over with excitement (sorry, we had to!) to announce Yes Way Rosé Bubbles, a beautiful brut rosé from the South of France. Crisp and effervescent with delicate bubbles, the 100% Grenache pink sparkler reveals refreshing notes of white wildflowers, stone fruit, and pink grapefruit zest.

Yes Way Rosé Bubbles, aka Bubblé, complements both salty snacks and sweet treats. It makes a lovely accompaniment to all of your favorite foods and ours: popcorn, french fries, cookies, and cake. The wine’s easygoing versatilité also makes for a perfect pairing with festive holiday meals.

A match for both special occasions and everyday toasting, enjoy Yes Way Rosé Bubbles at at times that are celebratoré, or any day, reallé.

Yes Way Rosé Bubbles will be first introduced at most Target stores in October 2018.

A Note from Erica + Nikki

Hello to our beloved Yes Way Communité! 

We hope that you are all having a wonderful summer.  

We want to take the opportunité to offer some transparencé with what we are up to at YWR. This summer has been incredible as we’ve launched our Yes Way Rosé signature wine, a refreshing pink delight from the South of France, and are hard at work on more goodness to bring to you. There will be new launches coming soon (stay tuned!), as well as the release of our Yes Way Rosé book next spring! We are so excited to share all of it with you.  

It has come to our attention during the rosé-filled summer that there is some confusion with regards to our current affiliation with the wine, Summer Water. We’d like to clarify that Yes Way Rosé is no longer working with Winc and that Summer Water rosé is no longer a Yes Way Rosé affiliated product.

While many of you know the story of how Yes Way Rosé created Summer Water in collaboration with Winc, a long term partnership was not in the cards for our two brands. The experience will always be a part of our story and we are incredibly appreciative to all of you who supported us in that chapter. 

As always, our goal is to spread joy and positivité through all that rosé inspires. We are grateful that you continue to support and share that mission.

Trulé yours, 

Erica + Nikki 

Sharing is Caring

Summer is officiallé here and the first vintage of Yes Way Rosé is going fast! The wine is currently sold in all Target stores that sell wine, as well as Bottlerocket Wine & Spirits and Dandelion Wine in New York City, so make sure to pick up a bottle (or 6) while supplies last. And if you feel so inclined, show us where you’re enjoying the beautiful, crisp wine by tagging @yeswayrose. Spread love and rosé, it’s the Yes Way.

Yes Way Rosé: The Wine

The Rosé:
Yes Way Rosé puts a modern spin on classic Provençal-style rosé. A label that started–of all places–on Instagram, it was created in the South of France and represents our dream turned into a realité.
Tasting Notes:
We tried about 15 blends of rosé while in France, not a bad day at the office, to find the rosé that we could truly call Yes Way Rosé. We landed on a super fresh, delicate wine that reveals notes of strawberry, citrus, and white peach. Dry and almost too easy drinking, it’s pure pink deliciousness.
Pairs Well With:
Yes Way Versatilité! Our rosé is a perfect match with a wide variety of flavors, including grilled seafood dishes, roast chicken, and cheese… lots of cheese. The ultimate pairing, however, is enjoying a bottle chilled (while chilling) with friends.

Introducing Yes Way Rosé…the Wine!

We are proud to announce the launch of our signature rosé! The French rosé you can actually say is a classic Provençal blend with notes of strawberry, citrus, and white peach. The wine will be introduced in most Target stores nationwide on March 4th. Yes Way Targét! For more information read here.  

Yes Way Holidé

Introducing our 2017 Gift Guide! We have just the thing for everyone on your list, naughté or nice. And, everything is under $100! Free shipping on all domestic orders through 12/10 with code YESWAYHOLIDAY. Click below to shop now.

Everything's coming up rosé, even in your inbox. Sign up to get the the scoop on new releases, events, and 10% off your first order! Rosé vibes are headed your (yes) way.


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