Meet The Official Rose
We are very proud to introduce a new brand icon: the Yes Way Rosé rose logo. This project has been several years in the making and we are thrilled to finallé reveal it to you on our new cans! For the rose design we wanted to create a modern symbol that was completely unique to Yes Way Rosé, an abstract concept that took time to blossom. We first discussed the idea with our dear friend Adam Squires of CHIPS, the studio behind our amazing website, and he had the genius idea to take the letters YWR and create a monogram of sorts that evokes a rose’s petals. Adam made the initial sketches and then we enlisted the extremely talented letterer and designer Allison Cruzado to further refine the letters and the outer shape that encloses the monogram. It turned out perfectlé and is truly a product of teamwork and next-level creativité.
We hope you love it as much as we do!