Yes Way Rosé
Monday September 24, 2018

Yes Way Minnéapolis 

In the past year while preparing for the release of our Yes Way Rosé signature rosé we have spent quite a bit of time in our new and unexpected home away from home… Minneapolis, Minnesota! Both Targét’s and our wine importer’s HQ are located there, so we’ve had the opportunity to explore what the city has to offer on several occasions. We could of never predicted that the Twin Cities would become a regular Yes Way destinétion, but we’re pleasantly surprised every time we visit and carve out a little time to scope out the scene. Here is what we’ve found so far.

The North Loop in the historic Warehouse District, adjacent to Downtown Minneapolis, is a neighborhood booming with cool restaurants, stores, bars and breweries. Dinner at Spoon and Stable, where James Beard Award winning chef Gavin Kaysen prepares delectable seasonal fare in a big open kitchen, has been a top highlight. (There’s also a glass wine cellar on the dining room floor adding to the element of transparency). We were obsessed with the food, particularly the presentation of bread and butter with the latter served on a scrap of black and white marble.

The Bachelor Farmer is the perfect place to try wines from from hard-to-find independent producers because of a chalkboard system that allows you to order a glass from a bottle that’s already been open, and open any bottle without buying the whole thing. It’s a dream situation that everyone in the restaurant benefits from! We love their glassware, printed with a small red heart, and the hearty regional fare. 

Located underneath of the Bachelor Farmer is a hip speakeasy, Marvel Bar, with an inventive cocktail list that definitely requires some decoding. That is unless you know what Araki, Farigoule or cascara are without googling.  After heavily consulting our waiter the favorite was a refreshing cocktail on the simple side called Savvy. B with white wine, ginger, and seltzer.  

Also worth checking out in the North Loop: Fairgrounds CafeGrethen HouseHewing Hotel.

Minneapolis’s internationally renowned Walker Art Center is a cultural must on trip to the city for its contemporary art shows, sculpture garden (featuring Claes Oldenberg’s Spoonbridge and Cherry as the centerpiece), and one of the best museum gift shops around.

The Lynhall, up the street from the Walker, came highly recommended from our friends at Cherrybombe via their Instagram. The bakery/cafe/bar is airy and ideal for a working lunch, with insanely delicious baked goods and a polenta breakfast with shredded vegetables that we will be going back for.

Stop by the recently upgraded Hum’s Liquor Store for plentiful rosé and a selection of intriguing bottles, including this very Liz Phair-circa-1993 label from Saint K in Paso Robles that we had to pick up.

On the other side of the Mississippi River near the University of Minnesota is Alma, a hotel, fine-dining restaurant, and cafe in one. We had a celebratory meal in the fine dining restaurant on one occasion and brunch in the cafe on another. Both were divine.

 

Further north is the Northrup King Building, a cool industrial artist’s space that we discovered when we went to meet Minneapolis-based artist Ashley Mary at her studio. We first learned about Ashley’s work when we saw a gorgeous screen-printed bottle of rosé she designed as a collaboration with Minuty. We deeply connected to her overall aesthetic and graphic sensibility and thought it was fate when we found out she lives in Minnesota. After posting the bottle and making an Insta-connection we set up a visit and became even more enthralled with both her and her work. Visit the building on a Saturday for Open Studios and hope that Ashley is there. If not, there are several other galleries, furniture designers, and artist studios to explore and you can shop her work on her site.

Rosé Lit: Summer Reading Edition

All is well in the summer when there’s extra time to open a good book with a bottle of pink wine. These are Erica’s current picks with a range that will make you laugh, cry, and want to host a very thoughtful soirée.  

Petty: The Biography by Warren Zanes 

This intimate and epic rock ‘n’ roll biographé goes deep into the life of the music legend. It shows how Petty’s prolific catalogue is not the result of luck, but focused hard work, a tireless drive to succeed, wild talent, and the magic that happens when it all clicks together. There’s also plenty of behind-the-scenes gossip and juicy details, plus Stevie Nicks if you needed any more convincing.  

The Art of Gathering by Priya Parker  

A guide to hosting events of all kinds, this book will change how you go about planning everything from your next meeting to birthday party to rosé tasting. Parker challenges societal norms to create more meaningful and memorable experiences for all involved. I will be consulting it regularlé as we plan events for YWR.  

Educated: A Memoir by Tara Westover

This inspirational and powerful page-turner is a coming-of-age memoir about how Westover, raised with no formal education (and who had a totally crazy and heartbreaking childhood), would go on to earn a Ph.D. from Cambridge. I don’t want to give away too much, but buy now, read now. 

Wine. All the Time.: The Casual Guide to Confident Drinking by Marissa A. Ross

Drinking wine is fun and for those not studying to become a sommelier reading about it should be too. Marissa approaches wine and specifically her true passion, natural wine, with a sense of humor so you can lol and learn what this whole vino thing is about at the same time.   

The Interestings by Meg Wolitzer

As someone who is still best friends with her childhood camp friends, this novel was an emotional roller coaster. The character-driven story follows a group of camp friends through adulthood and all of the drama that unfolds over the years. It left me in tears (just being honest!) and got me beyond excited to read Wolitzer’s latest, The Female Persuasion, since I’m a few years behind.  

A Note from Erica + Nikki

Hello to our beloved Yes Way Communité! 

We hope that you are all having a wonderful summer.  

We want to take the opportunité to offer some transparencé with what we are up to at YWR. This summer has been incredible as we’ve launched our Yes Way Rosé signature wine, a refreshing pink delight from the South of France, and are hard at work on more goodness to bring to you. There will be new launches coming soon (stay tuned!), as well as the release of our Yes Way Rosé book next spring! We are so excited to share all of it with you.  

It has come to our attention during the rosé-filled summer that there is some confusion with regards to our current affiliation with the wine, Summer Water. We’d like to clarify that Yes Way Rosé is no longer working with Winc and that Summer Water rosé is no longer a Yes Way Rosé affiliated product.

While many of you know the story of how Yes Way Rosé created Summer Water in collaboration with Winc, a long term partnership was not in the cards for our two brands. The experience will always be a part of our story and we are incredibly appreciative to all of you who supported us in that chapter. 

As always, our goal is to spread joy and positivité through all that rosé inspires. We are grateful that you continue to support and share that mission.

Trulé yours, 

Erica + Nikki 

Puppé Love

Do you know who sips Yes Way Rosé more than anyone? Luckily for us all it’s the adorable dogs of Instagram! Almost daily we see photos of precious puppés posing with our wine and it’s the greatest thing ever. We’ve been curious though about why they love it so much, so we checked in with a few them to get to the bottom of it. See their answers (or their mother’s) below! And, because this is exactly what we want to see more of, please #yeswaypuppé all of your rosé-sipping furry friends!

This is Pinot Niebling, a French Bulldog from Chicago, Illinois with an epic Instagram handle: @pinot.fo.real.yo 

“Pinot is my name, but rosé is my GAME! Mom is obsessed with Yes Way Rosé. It’s the perfect addition to any party, besides me of course! Puppies and rosé all day!” 

Benny “The Jet” is a Pinny-Poo from Los Angeles, CA (@bennythejet83) who loves sniffing butts, stealing socks, and snuggling.  

“Benny loves licking condensation off the cold bottle, but I love your wine for a few reasons: 1) you sell at Target (my favorite obsession), 2) your brand and label aesthetic are crisp, clean, and fun (just like the wine itself), and 3) for a reasonably priced wine it’s exceptionally delicious.”

Bo Willis, a Golden Retriever from Coto de Caza, California, can be found on the gram @b0_the_g0lden sporting a plethora of adorable neckerchiefs.  

“My mom and I love Yes Way Rosé because, duh, it’s summer water! The taste is amazing, we love the way the bottle looks, and the name is so cute!”

Trixie (the small white one) and Tank (the big black and white one) are American Bullys in Snohomish, Washington. Their Mom @sydneyhonda posts cute photos of them regularlé. 

“I love Yes Way Rosé because it’s fun, refreshing, and the perfect way to unwind after chasing these guys (and the kids) around at the dog park.”  

Yes Way Big Easé: Bacchanal

New Orleans is well known for being a festive party town and for my first trip to the Big Easy I was prepared to indulge in all of the to-go daiquiris, muffuleta sandwiches, and beignets from Café du Monde that pop up in my Instagram feed. In addition to all that goodness, I was pleasantly surprised to find probably the best wine bar that I’ve been to in the US at Bacchanal in the Ninth Ward. It’s trulé a home away from home for rosé lovers everywhere.

Part serious wine store, part epic backyard rager, and part air conditioned cocktail bar, I visited three times in just as many days. The first trip was to pick up bottles to have on hand at the house where I was staying. There is an amazing selection on hand, including a trendy new bottling from Peyrassol (a vineyard I’ve visited in Provence) called #LOU, with the hashtag and all. 

The second visit was to hang out in the backyard and drink a bottle purchased in the store while enjoying live music and Mediterranean-style munchies. There is a DIY ice bucket filling station right outside the back door to keep your wine chilled, a feature I greatly appreciate since I love rosé on ice and it was quite steamé outside. My friend and I sipped the Bacchanal house rosé (delicious!) while listening to a sweet band and eating a meat and cheese board. It was pretty much heaven.

For the third trip we had a drink at the the full upstairs bar where original craft cocktails like a mezcal and lavender concoction are served alongside wines by the glass. On my way out I bought a sick souvenir tee that is so clever it makes me jealous.

I went to visit New Orleans, but it was really a giant trip to Bacchanal. Plan a visit, you won’t be sorré! -NH

(Special shout out to the girl I spotted at the backyard table next to mine with a Yes Way Rosé toté!)  

Happé Hour with Glamour 

When we were recently invited to host an office parté tasting for the staff at Glamour Magazine we felt obligated to bring our É game. We love to entertain and create experiences that compliment our wine in every way and his was the perfect opportunité.  We went with a summery theme that proved to be a perfect pairing with Yes Way Rosé:  a modern, pink-infused French picnic. The editors seemed to enjoy themselves as there wasn’t a drop of wine left (our sign that an event was a success).  Here’s what we used for the decor, food, and flowers.

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Go French Yourself: Meet Iris

Over the last several months we have had the incredible pleasure of having Iris Terrisson as our intern. Born into the wine industry and raised in the South of France, Iris is a bright world traveler who studies business at university in Paris. She has been spending this summer in NYC  working with both Yes Way Rosé and a wine importer and is spending next semester in Singapore and Shanghai. She is as amazing as she sounds with impeccable style and taste. (So much so that we’ve asked her to please stop dressing better than we do!) She is also a total pro at the elusive French attitude that is a global obsession. In honor of Bastille Day, we asked her to share her top tips on how to fake the ‘tude, regardless of where you are from. Merci beaucoup, Iris.

How to Fake a French Attitude by Iris Terrisson

1. First things first, wearing a beret and holding a baguette will not make you French. The attitude is mostly about having weird little habits and behaviors, like not smiling and developing a smug expression. The French are not the most expressive or joyful people, but we’ve always been taught to have restraint and to stay neutral as much as possible. Keep this in mind: “Less smile, more attitude!”

2. Forget about beer. The French practically drink the equivalent of their weight in wine. Being French it is absolutely a must to love wine and we like to cultivate a sophisticated attitude about being natural wine lovers.

3. Speaking about wine, in France it’s more “#RoséAllYear” than “#RoséAllDay.” There is no rosé season. Want to look French? Order a glass of Rosé in February.

4. The French love coffee as much as they love wine. We enjoy it as a ritual and drink it after lunch and dinner. The most important thing is to savor the coffee sitting down and out of an actual cup.

5. People always say French people are rude. This is just natural. It also explains why we swear so much and “Putain” is our favorite curse word. Try to use it in any situation or for expressing any emotion and you’re on the right track.

6. The French style is often envied for this “je ne sais quoi” that makes it special. France has a huge fashion heritage, gathering the most prestigious designer houses in the world. However, most of the time our wardrobes consist of simpler things. We like to keep it casual, wearing basic items and enhancing the look with accessories. We also dress in neutral colors like white or black most of the time and are not too crazy about colors. It’s ultimately more about the attitude than the clothes, so be confident in what you’re wearing and project a feeling of nonchalance.

7. French people have many faults, including smoking. It’s just in the French culture. Luckily you don’t have to smoke to fake it. Just put a cigarette in your hand (you don’t have to light it) or carry a lighter around and you will immediately feel more French.

8. Another fault of French people is being late. There is no particular reason for us not to be on-time. For dinner it’s actually perceived as rude to arrive on-time. You should therefore arrive 15 min late when you’re invited somewhere. The golden is rule is to never, ever, arrive early to anything.

9. You can not fake a French attitude without learning that we don’t give hugs. We do what’s called “la bise” instead. You basically pretend giving a kiss on the cheek with the proper noise, but without really touching the person. This applies to your friends, family, and acquaintances. If the situation is more formal you can just shake the person’s hand.

10. Don’t try too hard. The French would rather act natural than too sophisticated. It’s all about details and the little things like easing into your day, savoring a good cup of coffee, and taking a stroll around the neighborhood.  

Sharing is Caring

Summer is officiallé here and the first vintage of Yes Way Rosé is going fast! The wine is currently sold in all Target stores that sell wine, as well as Bottlerocket Wine & Spirits and Dandelion Wine in New York City, so make sure to pick up a bottle (or 6) while supplies last. And if you feel so inclined, show us where you’re enjoying the beautiful, crisp wine by tagging @yeswayrose. Spread love and rosé, it’s the Yes Way.

Yes Way in CA

One of our favorite activitiés is driving up the Pacific Coast Highway from Los Angeles to wine country to explore the region’s many delicious rosés. We liken the Central Coast of California to the Provence of America for being situated beautifully between the mountains and the sea. The cool ocean air and warm inland climate impart a flavor to the rosés that call to mind those from South of France while also being distinctly Californian. And where there’s good wine there’s good food, a priority when traveling anywhere! These are the highlights and tips from a brief but wonderful trip last month. More

Absolutelé Fabulous in the South of France

This past fall we were lucky to travel to the South of France and meet with the Yes Way Rosé winemaking team.  An incredible, jam-packed three days, what made us even luckier was that we had the opportunity to mix business with pleasure. In between tasting rosé blends and selecting paper for the wine label we snuck in some memorable sightseeing (and of course good eating). We  did our best to dress the part, with berets and stripes galore. How could we not? Here, our top 5 highlights. More

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